Frequently Asked Questions

How come there's such a difference in the gold prices offered?

Each gold buyer has their own operating procedure. Some will make an initial offer of approximately 15% of the gold's value knowing that, first, some customers will accept the offer and, second, if they have to increase the offer, they will still most likely pay less than 50% of the gold's value. Other gold buyers offer 70% - 80% of the gold's value and aim to generate a smaller margin per customer but higher volumes through positive referrals.

What does it cost to send my jewelry to a gold buyer?

Nothing! Postage and delivery is completely free with the top gold buyers. Beware gold buyers who ask you to pay the postage! If they offer you less than you're expecting, then you'll have to accept their offer or pay for additional postage to have your items returned. All the gold buyers on Where2SellGold offer free postage and will send your items back to you free of charge if you're not fully satisfied with their offer.

Is my gold insured?

Yes - all the gold buyers on Where2SellGold provide some level of free postage insurance which the customer can increase if needed.

Do they really provide a quick service?

Yes, if you request a pack before 2:00 pm, you should receive the pack the next day. The pack will contain a free next day delivery envelope and, if you return post it by 2:00 pm, they should receive it the next day. Some gold buyers will call you on the same day that your items arrive with an offer for immediate payment. However, some gold buyers may take several days before getting in touch (see comparison tables for details).

How do I get the best offer for my gold jewelry?

We always recommend you send equal portions of your jewelry to two or three gold buyers in order to see who is offering the top gold price. If you don't have time to test the market, then review our latest mystery shopper results & customer feedback to identify the gold buyer offering the best gold price.

Your test results conflict with other website recommended buyers, you can't both be right?

Our comparison tables are based on recent and regular tests on gold buyers. We have the exact dates and offers made by the gold buyers so we can corroborate our findings. A lot has changed in the last 3 years, yet some websites are still basing their recommendations on research conducted in 2009!

I've had a poor/good experience selling gold and I'd like to share it.

We'd be delighted to receive your gold buyer feedback! Please send an email to and include as much information as possible (e.g. weight and carat of the gold you sold, the dates (postage/contact/payment), your overall rating for the service and the gold price offered).